13 Tips To Successfully Outsource Link-Building Strategy

Link-building requires juggling multiple tasks simultaneously. However, it can unlock higher rankings and increase more organic traffic. But, building links can be time-consuming, boring, and a bit overwhelming. 

52.3% of experts say link building is the most challenging aspect of SEO. Apparently, an outsource link-building strategy can boost your SEO. Far from the overnight success many hope for, it requires strategy, patience, and the right partners. 

This blog will take you through the key aspects, strategies, and red flags to watch out for to outsource link-building efforts, so you can avoid costly mistakes.

What is Outsource-Link-Building?

Outsourcing link-building means you hire external experts (agencies or freelancers) to handle the process of acquiring backlinks for your site. This helps improve your site’s authority and search engine rankings by getting other reputable websites to link to your content.

It’s like bringing in the pros to take care of the heavy lifting while you sit back and enjoy the benefits. Furthermore, outsourcing gives you access to “top-tier” link-building strategies.

Why Do You Need to Outsource-Link-Building?

Here are some outsourcing link-building benefits for SEO specialists that boost your website’s ranking: 

• Time-saving: the amount of time it takes to manually find link-building opportunities, send outreach emails, and follow up with site owners is insane. Outsourcing saves you heaps of time by growing your business, perfecting your product, or innovating your next big idea.
• Get links easily: Building quality links isn’t as simple as posting your content. It’s about getting your content on the radar of websites with high authority in your niche. Experts help in easily getting links on high-quality sites, through guest posts or sponsored content.
• Scalability: The beauty of outsourcing is scalability. You need just a few quality backlinks or a large-scale link-building campaign, an agency or a freelancer to scale up the efforts. Worrying about overburdening your team or burning out your in-house resources is unnecessary. They’ve got you covered.
• Enhanced Quality: Experienced agencies don’t just grab any old links, they focus on high-quality, authoritative links, relevant to your niche.
• Increased Organic Rankings: Quality backlinks directly influence your search rankings. The more reputable websites link to your content, the more search engines trust you. So, outsourcing gives you access to craft a strategy that will get you those high-value links.
• New Opportunities for Networks:  outsourcing opens the door to networking with influencers, bloggers, and business owners in your industry. You can collaborate on content or exchange backlinks. The opportunities are endless. 
• Improves Brand Awareness: When your content gets linked on high-traffic websites, you’re not just boosting your SEO, you’re getting your name out there. 
• Less Scope of Mistakes: Outsourcing reduces the risk of mistakes since experienced agencies follow best practices. They know how to find the right websites and how to secure high-quality links without falling into black-hat tactics that could bring penalties.
• Continuous monitoring and optimization: Successful link-building requires ongoing monitoring to ensure your links remain active and valuable. Outsourcing agencies keep track of link performance, ensuring your backlinks stay healthy and effective, while constantly optimizing your strategy for better results.

13 Tips to Outsource Link Building Without Risk

1. Research About The Agency

Not all agencies are created equal. Before you sign a contract, make sure you’re working with a reputable agency. Instead of going for the newbies, choose an agency with a proven track record of securing high-quality backlinks (i.e.: Outreachmani!). Look for case studies, client reviews, and testimonials. If they can’t provide proof of past successes, it’s a red flag. The agency should have a strong portfolio to showcase its competence and track record.

2. Learn What Services The Agency Offer

Every agency operates differently. Some specialize in outreach, others focus on content creation or digital PR. Make sure you understand what services they offer, they should be experts in your industry and understand how to get links from authoritative sources.

Ensure their offerings align with your long-term link-building strategy and specific SEO objectives. A clear understanding of their services helps avoid misaligned expectations.

3. Get Faster Results

Outsource-link-building can accelerate your SEO growth, and partnering with the right agency can give you the potential for faster results. Experienced agencies already have the networks and know-how to secure quality backlinks quickly. Expect faster turnaround times without sacrificing link quality. 

4. Plan Your Budget

Link-building services can vary significantly in cost, depending on the agency’s reputation, your industry, and the type of backlinks you’re aiming for. Set a realistic budget and find an agency that can meet your expectations within that range.

Many companies dedicate 28% of their budget for link building. Keep in mind, that “you get what you pay for”. Low-cost agencies often cut corners, sacrificing quality for the sake of price. 

5. Targeted Outreach

Don’t settle for just any link. The agency you hire should focus on “targeted” outreach: reaching out to high-authority sites that are relevant to your niche.

Outreach increases the possibility of getting links by 22%. However, quality always trumps quantity in link-building. If you’re in tech, for example, links from tech blogs or publications are far more valuable than links from random sites.

6. Take It Slow With Your Hopes

You shouldn’t expect overnight miracles because SEO is a long-term game. Building a solid online presence and achieving top rankings takes time, especially when it comes to high-authority backlinks.

According to 89.2% of link builders, it takes 1–6 months to see the result of links in search rankings. Hence, set realistic expectations and be patient. The right agency will keep you updated on progress and adjustments along the way. Patience, after all, is a key ingredient in the SEO recipe.

7. Digital PR Link Building

Digital PR link building is an amazing strategy for acquiring links from high-authority news outlets, yet an often overlooked tool in the link-building toolbox. With the right PR strategy, you can land placements in highly respected news outlets that will boost both your SEO and brand visibility in your industry and reach a wider audience. Digital PR is used by 67.3% of businesses and turns your SEO efforts into a highly effective public relations campaign.

8. Placement Fees

Pricing for link-building can be a bit of a labyrinth. Some agencies charge fees per placement, while others may offer a flat rate. Understand their pricing model beforehand and what’s included in the service to avoid any surprises. You must know exactly what you’re paying for: either it’s the quality of the backlink, the reach of the publication, or the time invested in securing placements.

9. Don’t Rely on One Possibility

Don’t put all your eggs in one basket by relying on just one tactic or source of backlinks. A diverse link-building strategy that includes guest posts, content collaborations, influencer partnerships, and digital PR will give you the best results. A dynamic and adaptable agency will bring updated ideas and will be flexible enough to alter its tactics as needed. 

10. Linkable Assets

A strategic agency helps you create content that naturally attracts backlinks. Linkable assets, such as thought-provoking case studies, visually engaging infographics, in-depth research reports, or comprehensive guides are magnets for backlinks. Make your content valuable and shareable, so it’s more likely to generate high-quality links. Your link-building strategy should always include linkable assets that people want to link to.

11. Hire Freelancers

If flexibility and expertise are your priority, consider hiring freelancers who specialize in link-building could be a savvy move. They can be a cost-effective solution, especially if you’re working with a limited budget.

However, 36% of businesses rely on experts or freelancers for link building. Just be sure to examine freelancers thoroughly, and check their experience, previous work, and references to ensure they’re up to the task.

12. Collaborative Feedback and Adjustment

Link-building thrives on collaboration. Rather than a one-way street, it should be a partnership where you, the client, actively participate. Communicate with your agency, provide feedback and ensure they understand your brand voice. This ongoing dialogue allows for timely adjustments to your strategy, so it remains aligned with your broader goals. 

13. Outsource-Link building Pricing 

Outsource-link-building services can vary greatly in price, depending on the scope of your project and the quality of backlinks you’re aiming for. Basic services might cost a few hundred dollars, while high-authority link placements such as those secured from authoritative, top-tier websites can climb into the thousands. It’s not just about finding the lowest price; it’s about ensuring the ROI justifies the cost.

Outsource-Link-Building Red Flags to Avoid

Fast Turnaround	If an agency promises a “lightning-fast” turnaround, be cautious. Real, effective link-building takes time and effort.
Poor Transparency	Instead of shady tactics, ethical practices that comply with Google’s guidelines win the race here.
Need for speed	Link-building takes time, rushing it will hurt your rankings and tarnish your reputation.
False promises	Don’t fall into the trap if an agency guarantees like hitting the first page of Google in a week. SEO is unpredictable, and no one can guarantee a specific ranking.
Unethical Techniques	Avoid agencies that resort to black-hat SEO. Paid links and spammy backlinks can result in penalties and harm your reputation.
Emphasis on Low Prices	When it comes to SEO, you get what you pay for. It’s better to invest in quality from the start than to chase bargains that cost you later.
Overpricing	On the flip side, be cautious of agencies that charge sky-high fees without offering clear value. Do your research and make sure their pricing aligns with the results they’re offering.

Wrapping Up

Outsource link-building can boost your SEO strategy needs. With the right agency, you can save time, scale your efforts, and watch your rankings soar. But to make it work, you need to be careful about who you partner with, set realistic expectations, and ensure they follow ethical, effective practices.

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