Marketers equipped with a thorough understanding of SEO tools find their tasks significantly easier. The tools assist them in tracking performance metrics, diagnosing problems, suggesting improvements, reporting progress, and automating many time-consuming tasks. 

Selecting the best SEO tools for a website depends on various factors like the website’s size, budget, specific needs, and the user’s level of expertise. 

It’s beneficial to experiment with different tools to find the ones that best suit the workflow and provide the most valuable insights for the website’s SEO strategy.

What Are SEO Tools?

SEO tools are software that helps marketers and website owners increase the visibility and ranking of their pages on search engines like Google and Yahoo. 

These tools help with tasks such as streamlining competitor analysis, On-page optimization, backlink analysis, etc. 

Different SEO tools are available to improve website ranking from free to paid. 

Significance Of SEO Tools

Marketers use SEO tools to gain confidence in getting high traffic. These tools are easy to use, and they compile the results for the user. 

But these tools can’t replace SEO professionals from the industry. These tools give better insights and save time for the marketer so that they can focus on more tedious tasks.

Many tools are available to help marketers improve their websites by identifying and rectifying mistakes in their sites. 

What Is The Need For SEO Tools

SEO tools are crucial in helping website owners, marketers, and SEO professionals optimize their websites for better visibility, traffic, and conversions in search engines. 

They streamline various aspects of the SEO process and provide actionable insights to drive improvement in your website’s performance.

SEO tools serve several crucial purposes in the realm of search engine optimization:

  • Data Analysis: SEO tools provide valuable data and insights about your website’s performance, including keyword rankings, organic traffic, backlink profile, and more. Analyzing this data helps you understand what’s working well and what needs improvement in your SEO strategy.
  • Competitive Analysis: Many SEO tools offer features to analyze your competitors’ websites, including their keyword strategies, backlink profiles, content performance, and more.
  • Keyword Research: SEO tools provide functionalities that help you discover relevant keywords and phrases your target audience is searching for. 
Need for Search engine tools

10 Paid On-Page SEO Tools 

Paid on-page SEO tools are software solutions that provide advanced features and functionalities to optimize various on-page elements of a website for search engine visibility and user experience. 

These tools typically require a subscription or one-time payment to access all their features. These tools have a variety of other tools under them, some of them are:

1. On-Page SEO Checker

Every owner would want to fully optimize their website instead of just a part of it. Paid subscriptions help in these situations to completely optimize the website without any difficulties.

This tool helps the user by categorizing the sections that require the most attention. Another feature is Site Audit provides technical ideas as well.

The Price of an On-page SEO Checker is in three parts:

  • Pro: $129 per month
  • Guru: $249 per month
  • Business: $499 per month

2. ContentShake AI

It’s a content-writing AI tool that combines the advanced language models of ChatGpt and in-depth competitive analysis of Semrush into a user-friendly interface. 

It can help find rationing ideas, create quick and  SEO-friendly articles, create social media posts, optimize drafts, and publish content to WordPress directly.

This tool brings AI with Semrush’s high-quality data, creating high-ranking content at 12x speed. Its price is $60 per month with unlimited content creation.

3. SEO Writing Assistant 

It is a product of Semrush and helps with creating optimized content. It analyzes the data in real-time and gives the correct feedback.

SEO Writing Assistant examines the readability of the text and tells whether the text is easy or hard to read. It suggests better words, sentences, and phrases to rewrite for clarity.

SEO Writing Analysis checks the SEO to tell the correct use of keywords. It examines the tone of the article and its suitability for the audience.

4. Yoast

Yoast provides both paid and free services to its users. The free services allow users to perform basic tasks like creating title tags and meta descriptions. 

The premium account of Yoast offers extra features such as Automatic internal linking and contacting seniors to handle redirects when content is moved or deleted. The pricing of a premium account of Yoast costs $99 per year.

5. Copyscape

Copyscape is a plagiarism detection tool to check the originality of the content. Duplicate content of another website or the same can affect a site’s ranking negatively. 

Use of this tool is mandatory before publishing the article. Website owners use it to check if their content is being copied. 

It is one of the most trusted tools for webmasters and website owners to check for plagiarism and ensure the originality of the content. Copyscape costs 3 cents per 200 words and an additional 1 cent for every 100 words.

6. Ahrefs

Ahrefs is collectively a comprehensive SEO toolkit and an excellent tool to improve a website’s SEO performance. 

It has a backlinks index that updates every 15 minutes and a web crawler to enhance 8 billion pages daily.

Ahref gives phenomenal details about the insights of a website, and it also ensures the optimal running of a website with SEO analyzer tools. It costs $99 for a lifetime and a $7 trial for seven days.

7. Moz Pro

Moz Pro is more than an SEO tool. It is a pool of SEO tools, providing the combined services of many SEO tools. It has a wide range of capabilities in just one subscription.

Baskets services like offering a keyword, links, rank tracking, site audits, and on-page optimization. Moz pro is the answer for all. 

It offers a critical feature of the backlink analysis tool to combine metrics in links with anchor text. A standard plan of Moz Pro is $99 per month. 

8. Majestic

Majestic is reputed to have the best link index database ever. It allows users to look for their link’s source and the anchor texts from other websites. 

Comparing links is an easy task, it helps a user to compare five sites at a time. A lite plan of Majestic costs $49.99 monthly.

9. Screaming Frog SEO Spider

Screaming Frog SEO Spider helps to check a site’s broken pages. It is a type of web crawler that performs fast URL searches. 

Website owners use it to check duplicate met tags, lengthy tags, and missing title tags. It shows the number of links on every page to know the correct usage of links in the content.  It costs $190 yearly.

10. Spyfu

Spyfu is best for users searching for a domain while using it and checking every page on Google, that the domain has popped up on.

It can conclude valuable research on SEO, keywords, and PPC and has a great possibility package compressed into one with a domain overview and SERP checker. It costs $33 monthly. 

10 Free Local SEO Tools

Free local SEO tools are software solutions that offer basic functionalities to help businesses improve their visibility in local search results without requiring a financial investment. 

These tools are best for small businesses, startups, or individuals with limited budgets who want to enhance their local online presence. 

Here’s a description of some free local SEO tools:

1. PlePer Local SEO Tool

PlePer is a local Chrome extension tool that provides detailed information about a business having a Google Business Profile.

This tool saves time by automating, collecting, and analyzing local SEO data. 

2. GMBspy

GMBspy is another free Chrome extension tool that leads to seeing categories of the competitors selected for their Google Business Profile Listings.

Using categories used by competitors can be relevant and beneficial for a website. This strategy is best to increase website ranking in local Search results.

It also helps to discover new and relevant overlooked categories. 

3. GMB Everywhere

GMB Everywhere is similar to GMBspy, but it offers more features. Apart from accessing the business categories, this tool can perform:

  • Basic Audit: This tool helps to check the information of any Google Business profile, like name, address, phone no., website, and more. 
  • Teleport Function: It helps to show the location-specific competitors for a particular business.
  • Review Audit: This tool allows users to review and analyze the ratings of any Google Business Profile. It allows users to observe the most recent customer feedback.

4. Synup 

Website owners use this tool to track their business performance on search engines, local directories, and review sites. 

Synup ensures the citations are accurate by crawling over 200 local search engines and directories to check for data inconsistencies. 

It also tracks a website’s ranking and traffic and notifies the user when someone leaves a comment on the page.

5. Google Ads Keyword Planner

Google Ads Keyword Planner Offers different tools with helpful features for local SEO. Webmasters use this tool for PPC planning and take notes of the competition column showing competitive ad placement for the targeted keyword.

6. Localo

Localo is a free tool that checks competitors’ growth and website ranking in the Google search console. This tool is intuitive and quick to check the visibility and position of the business. 

This process is free and requires no email address or online registration.

7. BiQ

Website owners prefer to use BiQ as it tracks the rank of 1000 keywords in real time. Users take benefit of its multi-language feature and a mobile app for continuous monitoring.

SEO analysts use it for keyword analysis to boost the site’s ranking and visibility. 

It offers a feature of rank intelligence that allows users to find the business gap between them and their competitors.

8. Georanker

Georanker is a rank tracker tool that tells users about their website usage globally. It uses a unique feature to create a heat map showing the locations where the website ranks high.

This information is helpful for users planning campaigns to maintain and improve their ranking. It offers a citation tool to its users that determines the citations used by its competitors.  

9. Growthbar

Growthbar is a unique local SEO tool with a low-cost app and a Chrome extension. This tool is best for tracking the positions of high-rated keywords, local keyword research, and competitor analysis. 

It helps with valuable information about a website’s domain authority. This feature allows users to track their competitor’s growth.

Its rank tracker helps to identify a domain’s rank for a keyword and how often it appears for particular queries.

10. Google Analytics

Google Analytics helps users track and report the traffic of a website. The report service of Google Analytics shows the number of viewers a website generates daily.

It has a third-party referral feature that enables a user to find the websites receiving traffic from.

Users can track the viewer density and session duration to understand the demographic data to use in marketing strategies. 

10 Free On-Page SEO Tools

Free on-page SEO tools are software solutions that offer basic functionalities to help optimize various website elements without requiring a financial investment. 

These tools are valuable for website owners, bloggers, and marketers looking to improve their website’s search engine visibility and user experience without incurring additional costs.

Here’s an overview of some free on-page SEO tools:

1. SEOquack

SEOquack is a free SEO browser extension tool. It provides valuable data about the pages seen in search pages and websites.

Metrics such as Authority Score, Page traffic, and backlinks visible on a website as an authority of a domain’s or page’s overall quality.

2. Rank Math

It is one of the best WordPress tools. Presently, it has more than 2 million downloads. It helps to create title tags, meta descriptions, and optimized URL slugs. 

These are some of the basic features of Rank Math that are free. It offers a user-friendly interface and is easy to configure. 

3. Meta SEO Inspector

It is a browser extension tool used to view information on any page. It includes title tags, description, open graph tags, and heading structure. 

This on-page free browser extension tool helps to review a website owner’s review of their page and their competitor’s website.

4. PageImprove

PageImprove is a tool by Semrush that implements on-page SEO changes directly to the website.

This tool can help to improve title tags, meta descriptions, canonical tags, headings of a page, and different on-page SEO elements.

5. Google Lighthouse

Google Lighthouse is a browser extension and one of the most free-used tools by website owners. The reason is simple, it gives detailed reports of a site’s SEO performance.

Adding its extension to Chrome helps to analyze the current page of the tab. After clicking on ‘generate report’. It gives users various metrics related to site performance, like page load speed, accessibility, and SEO. 

It shows harmful elements on a site affecting its performance and advises to improve these elements for better functioning of the site.

6. Schema

It is a markup that is extremely important for a website. It helps to provide organized data to the search engines for a better understanding and context of a page’s content.

The process of Schema is complicated. Users can get help from Google service, Structured Data Markup Helper working as a guide for this process. 

There are Schema available, and a user can see the complete list of them by browsing in the HTML history.

7. SEObility 

SEObility provides a complete SEO-checking feature to its users. It checks a page completely and addresses the issues in a site like slow loading of pages, blocked pages, technical SEO issues, and more. 

This SEO tool provides services that other tools charge for, and the best feature is its Content Report. It shows a list of SEO issues on pages related to content.


BROWSEO lets users see their site’s content from a search engine’s perspective. Also, It provides a transparent vision of the page exactly like a search engine. 

It has a feature of SERP Preview allowing users to see a preview of their site in search results. It helps to check the SEO-friendly title tags and meta description of a website.

9. Google Trends

It provides detailed information about the recent trends and topics exploding over the internet. This tool allows a user to track the increasing and decreasing interest for a keyword over time. The method to use this tool starts with selecting the region of interest.

By selecting the option “Interest by Subregion” users can see the popularity of a keyword in different regions of the world.

It helps website owners compare more than two keywords to look for the topic of higher search interest.

10. Grammarly

It is a Chrome extension tool that helps with grammar and spelling checks to improve the content of a page.

Grammarly runs continuously in the background after being installed. It highlights the words and phrases with incorrect grammar or spelling mistakes.

It provides suggestions based on the user’s mistakes and shows the content’s correctness, clarity, engagement, and delivery. 

9 Paid Local SEO Tools

Paid local SEO tools are software solutions that offer advanced functionalities and features to help businesses optimize their online presence for local search results.

These tools typically require a subscription or one-time payment to access their full features.

Paid local SEO tools offer more comprehensive capabilities than free tools, allowing businesses to effectively manage and enhance their local search visibility, attract more local customers, and drive business growth. 

Here’s an overview of what paid local SEO tools typically offer:

1. Listing Management 

This tool is a part of Semrush that automatically distributes the various business listings on directories to improve local SEO.

Its facilities include verifying business information, analyzing Google profiles, and checking rank in Google Maps.

It is famous among marketers as it saves time and effort by creating listings on directories. It offers the pricing in two plans, the basic plan costs $20 per month, and the premium plan costs $40 per month.

2. Review Management

Review management helps to improve the online website’s reputation by monitoring and managing reviews. 

This tool responds to negative comments on a website and monitors a website’s ratings over time. It is the best tool to collect all the comments received by the site.

Review management is accessible with Semrush’s toolkit, which is $20 per month and $40 per month.

3. BrightLocal 

It is a basket for all the SEO services for a website owner. Its services are used globally by top brands over 5000 big agencies, and even local businesses.

BrightLocal helps users by providing services like Audit Citation, Audit GMB, White-label reporting, and more. 

Brightlocal offers a 14-day free trial to experience its features, and after that, its cost is $39 per month to check a business in a single location. 

4. Yext 

Yext is best known as a listing tool, although it provides multiple online solutions. With listings, more than 200 platforms can manage business information.

That means updated business information on a platform will be the same on every linked platform. 

It offers four different plans to manage the listing: The emerging plan costs $4 per week, the Essential plan costs $9 per week, the Complete plan costs $10 per week, and the Premium plan costs $19 per week. These plans are billed annually.

5. TrackRight

It is a local rank tracker tool. Website owners use it as a single solution for almost every SEO problem. This local rank tracker tool helps to observe the search ranking of targeted keywords. 

If a business is underperforming for a specific keyword, it gives the necessary recommendations to fix this issue. TrackRight offers a seven-day free trial, and its paid plan costs $24monthlyh.

6. Whitespark

It has now become a local SEO company that provides the required services and tools for businesses and agencies. 

Whitespark offers a Citation finder tool for agencies that work as a rank checker tool for businesses worldwide.

It provides services like earning reviews, tracking ranks, building backlinks that lead a user to gain customers, and optimizing local search. The cost of Whitespark is $100 per location.

7. Uberall

This tool helps with the local listing of an enterprise or a media agency. Businesses in need of the listing of their websites in the local search system. 

 Uberall leads in providing the location data to the sources through its platform and focuses on data quality. This feature helps in the navigation and mapping industry. 

This company has the experience to acquire relationships in the location marketing industry. It has relationships with leading map development agencies like Apple, Google, TomTom, and HERE. 

8. Serpstat

Serpstat is a local SEO tool with an interface that allows users to organize their business reputation in different local directories in a few minutes. 

It helps business owners to explain the search engines to their business operations making it a successful local SEO tool.

Serpstat offers to keep the data updated with the information synced to all the directories. Features of Serpstat include creating a location profile, data synchronization, editing the location, and more. It costs $20 per location monthly. 

9. Moz Local

Moz Local is the most famous tool because of the reputation of its parent company (Moz) in the SEO industry.

It helps users increase the local visibility of their website and ensures the listing of their business correctly on the web.

Moz Local can increase the level of a website with its local SEO strategies. Moz Local’s cost depends on its service, starting from $14 per month to $33 per month.


In conclusion, SEO tools are crucial for website owners, marketers, and SEO professionals to optimize their websites for better search engine visibility, user experience, and overall performance. 

These tools offer a wide range of functionalities and features to streamline various aspects of the SEO process, from keyword research and on-page optimization to link building, technical audits, and performance tracking.

SEO tools empower businesses to make data-driven decisions, save time and effort, and achieve better results in the competitive online landscape.


What Is An SEO Tool?

An SEO tool is a software or online platform used by website owners, marketers, and SEO professionals to analyze, optimize, and monitor various aspects of a website’s search engine optimization performance.

Can I Do SEO For Free?

Yes, you can perform SEO for free using various tools and resources available online. While some advanced SEO tools may require payment for access to additional features or functionalities. 

Is SEO Easy?

SEO can be both easy and complex, depending on various factors such as your familiarity with SEO concepts, the competitiveness of your industry, and your willingness to invest time and effort into optimizing your website.


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