12 Advanced Link Building Tactics for Businesses and Brands
In this highly competitive industry, basic link-building strategies just won’t hit the mark anymore. You need to create a link-building plan if you want your website to have a good chance of ranking and earning worthwhile clicks.
The SEO industry has evolved, and so should your tactics. As a well-established brand or a business aiming to set up your game, opting for advanced link-building strategies is all you need to stand out in an increasingly competitive digital space.
We’ll walk you through advanced link-building tactics you can implement right away, focusing on high-quality, sustainable strategies that would let the genie out of the bottle.
12 Advanced Link-Building Tactics To Boost Your Success
1. The Power of Link Anchor Text
Anchor text: This is something that might seem small but is incredibly powerful. The clickable text that hyperlinks your website is key to boosting your SEO. It’s not just about throwing a keyword in there; it’s about being smart with contextual relevance and variety.
You want a good mix of anchor texts:
- Exact match (the keyword itself, e.g., “link-building services”)
- Partial match (includes the keyword, e.g., “best link-building strategies”)
- Branded (your business name, e.g., “OutreachMani”)
- Generic (e.g., “click here,” “read more”)
2. Out-Smart Your Competition
If you’re not already doing competitor link analysis, you’re missing out. With competitor link analysis, you can figure out exactly where your competitors are getting their backlinks and how you can beat them to it.
Start using tools like Ahrefs or SEMrush to analyze your competitors’ backlink profiles. Watch out which sites are linking to them and whether those links are valuable. For example, if a competitor has earned a link from a reputable industry blog, reach out to that blog and pitch them with better content. The ultimate goal is to not only catch up to your competitors but to outdo them.
3. The Skyscraper Technique
Do you want to skyrocket your backlink profile? The Skyscraper Technique is one of the best ways to earn high-quality backlinks. Here’s how it works:
- Find popular content in your niche with a lot of backlinks.
- Create a better version of it that is more in-depth, quite engaging, and consistently up-to-date.
- Reach out to the sites that linked to the original piece and show them how your content adds even more value.
People love linking to the best resources, so if you create something that’s leagues ahead of what’s out there, you’ll score some authoritative backlinks.
4. Guest Posting: Make It About Quality, Not Quantity
Guest posting isn’t dead, in fact, it’s one of the most popular and powerful link-building tactics when done right. The key is focusing on quality over quantity. You don’t want a million guest posts on low-authority sites, fair enough? Instead, aim for top-tier, industry-relevant blogs and websites that appeal to your audience.
When pitching guest posts, set the seal on offering unique insights, actionable tips, and high value to the readers in your content. Sites that are respected in your niche will appreciate this, and they’ll be more likely to link back to your website. Google currently prioritizes link quality over link quantity as a result of upgrades like Google Penguin.
5. Enhance Your Website Visibility
You could build the most attractive website, but if nobody can see it, what’s the point? If you want to attract natural backlinks, your website needs to be highly visible.
This means creating engaging content, optimizing for SEO, and staying active on social media. Link builders who use social media platforms create 22% more links than those who don’t use them.
Here are a few ways to improve your website’s visibility:
- Optimize for on-page SEO (headings, keywords, internal linking)
- Make your site mobile-friendly and fast-loading
- Publish long-form content that answers important industry questions
- Promote your content through social media, email newsletters, and forums
6. Build Authority and Backlinks
Industry-specific forums and communities are highly helpful. Sharing your content in forums like Reddit, Quora, or niche-specific boards can drive traffic and build authority within your space.
The trick is to be genuinely helpful, offering advice and sharing resources without coming off as spammy. When done right, people will naturally reference and link back to your content.
7. Get the Links You Deserve
Link reclamation is about finding where your brand has been mentioned without a link and turning that mention into a backlink. It’s like finding money you didn’t know you had. Use tools like BuzzSumo or Google Alerts to find unlinked mentions of your brand or products. Once you find them, reach out to the website owner, politely request a link, and show them how it benefits both parties.
8. Nofollow vs. Dofollow: Know the Difference
Not all links are created equal. According to 89.1% link builders believe nofollow links influence ranking. The difference between nofollow and dofollow links is crucial for advanced link-building strategies:
| Nofollow vs. Dofollow | |
| Nofollow links don’t pass SEO value but can still be valuable in driving traffic and building authority. | Dofollow links pass SEO value (link juice) from one site to another, helping you rank higher. |
| A well-placed nofollow link on a high-traffic site can still drive brand awareness, referral traffic, and potential future partnerships. | Dofollow links are more beneficial for SEO. |
9. Consider Newsjacking
Ride the wave of trending topics by using Newsjacking. It is a clever and timely way to build links. When a hot topic related to your industry is trending, jump in with your expert opinion, analysis, or content. Major media outlets and bloggers often seek new perspectives on current events, and if your content hits the mark, they’ll link back to you.
10. Create Surveys: Original Data = Backlink Magnet
Surveys can be a goldmine for link-building. Conducting original research, and publishing the results in a report or infographic, allows you to create a resource that other industry players will want to refer and link to.
People love data or statistics, especially when it’s updated and relevant to their field. Once you publish your survey information, promote it widely. Share your report on LinkedIn, send it to industry publications, and even use it as part of your Skyscraper Technique outreach.
11. The Link Building Pyramid
The link building like a pyramid includes a base made up of low-tier, foundational links, the middle layer consists of contextual, higher-quality links, and the top of the pyramid is where your premium, authoritative links sit.
- Base: This includes directory submissions, social media profiles, and other nofollow links that don’t necessarily provide SEO value, but help establish your presence.
- Middle: These are guest posts, niche forums, and blog comments where you can get links that provide value but aren’t always the most authoritative.
- Top: This is where you focus on securing links from high-authority sites, such as major publications, industry leaders, or high-quality guest posts.
12. Build Tools That Attract Links
Another advanced tactic that brands often overlook is creating supportive tools or resources.
These tools could be anything like a free calculator, template, or industry-specific widget. When you offer something valuable that solves a problem for your audience, people will naturally link to it as a resource.
For example, if you’re in the marketing industry, you could create a free ROI calculator for campaigns. Other marketers and blogs will link back to your tool as they discuss how to measure success in their campaigns. This approach not only brings traffic but also builds brand trust and link authority.
How We Can Help You?
Link building has come a long way, and what worked five years ago might not cut it today. We can help you build a solid backlink profile that elevates your brand’s authority and SEO performance. At OutreachMani, we specialize in helping businesses implement these strategies to maximize their online visibility and build sustainable, high-authority backlink profiles.
FAQ
Link building techniques include producing outstanding content that is engaging and informative for the audience. This allows renowned websites to send backlinks to your site, which further boosts your ranking and authority.
Link strategy includes implementing SEO techniques, analysing competitors, guest posting etc.
link building is the practice of obtaining backlinks from other authoritative websites to your own. Building links is something that should interest all business owners and marketers who want to boost their site’s credibility and drive organic traffic.
