17 Advanced Techniques To Transform Link Building Strategy

Being link-building experts working in trenches, we have got you covered with innovative strategies that will boost your business and brand visibility. 79.7% of link builders consider link-building to be one of the most important elements of SEO strategy. 

This blog breaks down what’s new, what’s effective, and how you can implement the advancements and strategies in your industry. We will also learn how you can supercharge your link-building strategy using AI.

14 Innovative Tips To Transform Link-building Strategy

In large companies, using traditional strategies for generating links feels like dropping a bucket into the ocean, considering the sheer volume of content and the huge number of products or services available. All you need are these strategies that will boost your visibility and reach to a wider audience: 

1. Content-Driven Strategies

Content has to be both entertaining and of high quality to bag up links. However, we’re not limited to excellent writing. Quizzes, infographics, and in-depth tutorials are examples of interactive content that generate a lot of backlinks since they offer value that people want to share. 

42% of marketers consider engaging content to produce more backlinks. The more unique and useful your content, the more likely it is to be linked.

2. Image Link Building

Do you want users to be redirected to your site just by crafting visual content and getting featured on multiple sites?

Here is a trick: Newspapers and blogs frequently utilize Creative Commons searches to find photographs that go along with their stories. Image link-building is a technique to gradually increase organic link popularity by producing timeless, relevant images that generate a link upon sharing.

3. Digital PR

Digital PR makes your brand newsworthy, 17.7% of experts use digital PR to earn links. This involves crafting stories around your brand or products that are compelling enough to be eye-catching for big media sources to publish. 

By integrating link-building with digital PR, you’re not just shooting for backlinks but are also escalating your brand’s visibility and authority.

4. Create a Tool (Template/Calculator)

This is one of the most successful techniques to garner links from relevant websites. The majority of industries allow for the development of free calculators that stakeholders and potential customers can utilize.

After completing these free tools, you can share a press release announcing the availability to the public. Combining this calculator with a press release would pique the curiosity of relevant groups and is an excellent approach to getting connections from related websites.

5. Voice Search Optimization

The rise of voice search, optimizing for voice queries, has opened up new frontiers for link building. Content that answers specific questions and is featured in voice search results often gains higher visibility and raises the chances of backlinks.

6. Subject-Based Prospecting

Instead of using contributor pages, use keyword intent tools to help locate relevant individuals and websites. Use keyword/search intent tools like Keyword Keg and Answer the Public, to find out exactly what people have been searching for and the websites producing content to answer those queries. 

Get in touch with those websites to pitch ideas related to the already available content and a prospected page could be another trick you may utilize in your outreach. 

7. Avoid Automated outreach

Although the broad approach might have been effective in the past, our targets have become smarter. Even people who are not in the marketing field sniff out an automated email template quickly. Use manual outreach with a tailored pitch as an alternative to emailing a generic article to 500 recipients and receiving a 0.5% success rate.

8. Stay Ahead of Algorithm Upgrades

Stay informed about the ongoing updates to Google’s algorithms. For example, connections from credible websites are valued more than ever because of the recent emphasis on E-A-T (Expertise, Authoritativeness, and Trustworthiness). 

9. Use Infographics

Using a basic tool with templates like Canva or Venggage, create infographics that showcase essential data or statistics about your company. By presenting these alongside an in-depth, search-engine-optimized post on your blog, you can gain natural links from visitors. 

10. Local websites

Earning local links is highly influencing, use services like Ahrefs or SEMrush to compile all the websites of your competitors. 86.67% of experts use SEMrush for link-building. After that, examine every single one of their backlinks to find dofollow link opportunities. Then, register your business and provide a link to your site on a number of extremely popular websites. 

11. Use Twitter

This is one of the most outstanding link-building strategies. Find journalists, bloggers, and content creators searching for experts using Twitter to quote in articles. Choose the greatest possibilities by using the hashtags #journalist and #journorequests. Similar to HARO, but with less competition, it’s far easier to get featured in articles. 42% of marketers prefer using HARO to earn backlinks. 

12. Improve Your Email Outreach

Do not overlook the tactic of building a solid outreach! The receiver must first open your email to read it, regardless of how personalized it is. Furthermore, the subject line should be captivating enough to influence the recipient’s decision to open it. Personalize the subject line by adding the recipient’s first name and catapulting the open rates. 

13. Profit from Someone’s Fame

Interviewing professionals in your field will help you earn valuable links, strengthen relationships, and develop collaborations such as guest postings. 75.33% of experts prefer writing guest posts to earn backlinks. Feature other industry experts or businesses that aren’t necessarily competitors in your space, and use their mastery to produce insightful content. 

14. Predictive Analytics in Link Building

Know the potential value of a backlink before even initiating the outreach effort. AI-powered predictive analytics can evaluate the possible impact of a link from a specific website by looking at past data and current trends. In the bargain, it allows you to organize resources, give priority to high-value opportunities and maximize the ROI from your SEO efforts.

AI In Practice For Link-Building 

Link-building will not only be automated in the future but also predicted. Since AI can predict how link-building initiatives will turn out, organizations can take a more strategic approach. AI in link-building stands out in analyzing an enormous volume of data processing and here is how AI is transforming the industry: 

1. Automated Survey

AI algorithms can quickly identify link-building opportunities by analyzing link profiles of competitors, presence in relevant listings, and mentions across social media and content platforms. This isn’t just scraping the web for any link; finding links that actually have value is the aim.  

2. Smart Targeting and categorization

Use AI to customize your link-building strategy to various categories by dividing viewers and potential link partners according to data-driven insights. It allows you to make sure that your efforts reach the target audience more successfully and maximize the impact of each link you earn.

3. Automated Outreach Tools

Automation in outreach is evolving. Apart from sending emails, AI also adapts from previous interactions to enhance communication in the future. It recognizes what message styles, content, and call-to-actions are most effective with different types of webmasters and content creators.

How to polish?

Don’t merely rely on AI for automated emails; instead, add some personalization to make it seem more tailored and professional.

Important Insights

Use AI in a way that aligns with Google’s guidelines and SEO best practices.

Stay away from any strategies that search engines might view as manipulative.

Concentrate on earning high-quality links that actually improve user experience and add value to your content. 93.8% of link-builders prefer link quality to link quantity.

Wrapping Up 

It is essential to understand how advanced technologies can dramatically enhance and scale link-building efforts in large organizations. Stay ahead of the curve by harnessing AI and predictive analytics. At OutreachMani, we are dedicated to providing you with the tools and insights needed to thrive in this digital age. Let’s get started to scale your link-building efforts!

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