Content marketing statistics includes a wide range of quantitative data and metrics that provide insight into the effectiveness, trends, and impact of content marketing strategies.
Businesses can refine and optimize their marketing strategies by analyzing and interpreting content marketing statistics.
This article will help you make a data-driven decision to maximize the impact and effectiveness of your content marketing efforts.
General Content Marketing Statistics
The cost of Content marketing is 62% less than traditional marketing. (Demand Metric)
AI is utilized for personalization by 72% of marketers. (HubSpot)
80% of marketers reported success in achieving brand awareness through content marketing. (Content Marketing Institute)
A person on average spends 6 hours and 59 minutes consuming content. (Forbes)
By 2024, Content marketing revenue is expected to reach USD 82 Billion. (Statista)
The pandemic increased content consumption by 207%. (Mediafly)
The top 3 types of content are video(50%), images(47%), and blogs(33%). (Hubspot)
Content Marketing Strategy Statistics
90% of businesses have a content marketing strategy. (Statista)
83% of marketers believe it’s better to focus on quality than quantity. (HubSpot)
The top 3 goals of creating content are boosting sales, building customer relationships, and increasing brand awareness. (eMarketer)
78% of consumers believe that companies providing custom content aim at building long-term relationships. (Medium)
56.2% of marketers reported that visual content is important in their marketing strategy. (Venngage)
Content marketing produces 3x more leads compared to outbound marketing. (Demand Metric)
53% of content marketers focus on improving their content quality. (Semrush)
Voice search tactic is only used by 12% of marketers in their content marketing strategy. (HubSpot)
Every day, 51% of businesses that invest in content marketing publish content. (The Manifest)
Video Marketing Statistics
91% of businesses use videos as a marketing tool in 2024. (Wyzowl)
Video is utilized for sales by 32% of businesses. (Biteable)
Video holds 82.5% of the world’s internet traffic. (Demandsage)
88% of video marketers see videos as an important marketing strategy. (Wyzowl)
To learn about a product or service, 73% of the consumers prefer to watch short-form videos. (The leap)
70% of YouTube viewers bought a product after seeing it on YouTube. (Google)
45% of marketers believe that videos are the top-performing content for the brands. (Engati)
The biggest benefit of creating video content is to help customers understand its product, as reported by 40% of marketers. (HubSpot)
91% of consumers want to see more video content from brands. (Wyzowl)
Podcasts Marketing Statistics
Approximately there are 504.9 Million podcast listeners worldwide. (Statista)
In 2024, the podcast Ad revenue is expected to hit the USD 4 Billion mark. (Backlinko)
By 2025, there will be USD 114.7 million podcast listeners in the U.S. (Oberlo)
Podcast revenue is expected to reach USD 4 million by 2025. (Oberlo)
49% of podcast listens are at home and 22% are while driving. (Podcast Insights)
56% of the listeners consider purchasing a product after listening to podcast Ads. (Edison Research)
55.6% of podcast listeners purchased an item advertised on the podcast. (Slide Share)
82% of marketers intend to maintain or increase their investments in podcasts. (HubSpot)
Email Marketing Statistics
In 2024, 4.48 Billion people use email worldwide. (Oberlo)
47% of email receivers open an email based on the subject line only and 69% report email spammy based solely on the subject line. (Opinion Monster)
71% of marketers use personalization in subject lines in their emails. (Litmus)
46% of consumers prefer to be contacted by brands via email. (Engati)
E-mail marketing software is used by 81% of marketers to share their content. (Visme)
On average emails with subject lines in 61-70 characters get the highest opening rates. (Get Response)
Marketers report that their emails get higher rates of engagement between 9 AM and noon. (HubSpot Research)
Consumers unsubscribe when they receive too many emails. (Gartner)
64% of content marketers personalize the emails by customer segment. (Constant Contact)
Blogging Marketing Statistics
80% of bloggers believe that blogging drives strong marketing results. (Orbit Media)
71% of B2B marketers report that content marketing has grown significantly from last year. (Content Marketing Institute)
59% of marketers consider blogging to be valuable. (Demand Metric)
40% of content marketers claim that original visuals, such as infographics, deliver the best performance. (Venngage)
48% of businesses that have a content marketing strategy leverage blogging. (HubSpot)
On average businesses who blog produce 67% more leads. (Demand Metric)
Between 2023 and 2027, the global content marketing sector is projected to be USD 584.02 billion. (ReportLinker)
Just 33.33% of bloggers regularly check their traffic analytics. (Statista)
70% of people prefer to get information from blogs rather than traditional advertisements. (Demand Metric)
Social Media Marketing Statistics
73% of all content marketers use social media for content promotion. (Semrush)
Over 90% of brands are engaged in social media marketing. (Engati)
76% of social media users purchased a product after seeing it on social media. (Forbes)
77% of businesses use social media as a platform to reach customers. (Forbes)
The Advertisement spending on social media is expected to reach USD 219.8 Billion by 2024. (Statista)
More than 46% of social media traffic to business websites comes from LinkedIn. (LinkedIn)
Brand or product research is conducted by 76.1% of internet users through social media platforms. (Hootsuite)
78% of businesses that use social platforms for selling their product or services outperform those that don’t. (LinkedIn)
66% of content marketers are using paid methods for distributing content. (Search Engine Watch)
Short-form content such as TikTok and Instagram reels are the most effective social media content. (Hubspot)
The goal of 70% of social marketers is to increase brand awareness. (Sprout Social)
B2B Content Marketing Statistics
33% of B2B content marketers will likely increase their digital events budgets. (Content Marketing Institute)
Content marketing is used by 91% of B2B marketers. (Demand Metric)
Only 7% of B2B marketers don’t plan on developing any content marketing strategy. (Content Marketing Institute)
B2B companies that blog daily get 67% more leads. (Demand Metric)
93% of B2B marketers use LinkedIn to distribute content. (Content Marketing Institue)
60% to 70% of the content produced by B2B marketers still needs to be used. (Forrester)
40% of B2B marketers have a documented marketing strategy. (Content Marketing Institue)
B2C Content Marketing Statistics
Content marketing is used by 86% of the B2C marketers. (Demand Metric)
55% of marketers outsource their content marketing activities. (Content Marketing Institute)
Of the majority of B2C marketers, 55% outsource some content marketing activities. (Content Marketing Institute)
B2C content gets 9.7 times more shared than B2B content. (Backlinko)
5% of B2C marketers don’t plan on developing a content marketing strategy. (Content Marketing Institue)
31% of B2C marketers have a content strategy but it’s not documented. (Content Marketing Institue )
51% of B2C marketers use content marketing to measure ROI. (Content Marketing Institute)
Content Marketing Budget
94% of businesses are budgeting for content marketing worldwide. (Semrush)
Content marketing revenue is expected to reach USD 94 Billion by 2025. (Statista)
The most effective B2B marketers spend 39% of their marketing budget on content marketing. (Top rank blog)
22% of marketers said they spend over 50% of their marketing budget on content marketing. (Content Marketing Institute)
54.5% of businesses plan to increase their marketing budget in 2024. (siegemedia)
36% of marketers shifted their advertising budget to a content marketing budget. (Content Marketing Institute)
Content Marketing Challenges
The top challenge for 13% of content marketers is content marketing. (Hubspot)
Scaling content production is one of the major challenges faced by 48% of content marketers. (Demandsage)
21% of content marketers say that measuring ROI is the biggest challenge while developing content. (Siege Media)
The conversion rate across all e-commerce sites on average is under 2%. (Statista)
47% of marketers say that their biggest challenge is to develop high-quality content on a budget. (Marketing Charts)
54% of readers do not find sponsored content trustworthy. (Contently)
50% of marketers feel that inadequate adoption of AI is preventing them from reaching their objectives. (Mailchimp)
FAQs
What is The Success Rate Of Content Marketing?
A survey by Semrush reveals that 97% of content marketers achieved some rate of success in their content marketing activities.
Measuring content success in marketing can vary across different businesses, encompassing factors such as enhancing brand visibility, driving website traffic, and improving conversion rates.
Why Content Marketing Statistics?
Content marketing statistics provide valuable insights into trends, consumer behaviors, and the effectiveness of content strategies, helping businesses make informed decisions and optimize their marketing efforts for better results.
Why is Content Marketing Growing?
Content marketing is growing due to its effectiveness in engaging audiences, building brand awareness, and increasing conversions. In an increasingly digital world consumers actively seek valuable and relevant content.
