Backlink Monitoring Tool tracks and analyzes the backlinks that point to your website from other websites. They are crucial in SEO, as they can influence your website authority, rankings, and overall visibility.

Backlinking is not solely enough to help in website growth. Monitoring and analyzing backlinks is just as crucial as acquiring them. It’s not enough to just focus on obtaining links.

It’s equally important to keep a close eye on your backlink profile. By doing so, you can prevent significant issues like hidden links, broken links, lost links, and spammy links from affecting the quality and integrity of your backlinks.

Regularly assessing and optimizing your backlink profile is key to improving your website’s search engine visibility and overall SEO performance.

Every successful SEO campaign uses quality backlinks to boost domain authority and ranking. Backlink monitoring tools are essential for website owners, SEO professionals, and digital marketers to keep track of the links pointing to their websites.

This article contains a compilation of Backlink Monitoring Tools to assist you in establishing an effective backlink monitoring system for enhanced Search Engine Ranking for your website. 

Why Is Backlinking Monitoring Tool Important?

Backlink monitoring tools are crucial for several reasons, as they play a pivotal role in maintaining and improving a website’s SEO (Search Engine Optimization) performance. Here are the reasons 

  • To know if your backlink-building strategy is working.
  • Allows you to compare your website link profile with those of your competitors. 
  • Opportunities to rectify and improve the same.
  • Verifying the effectiveness of your Backlinking. 
  • To track the growth of your Backlink profile over time.
  • Generate reports that provide a clear overview of your backlink profile.

9 Effective Backlink Monitoring Tool

1. Google Search Console  

Google Search Console, formerly known as Google Webmaster Tools, is a free web service provided by Google that allows website owners, webmasters, and SEO professionals to monitor and manage the presence of their websites in Google’s search results.

The most popular tool used by 45.3% of SEO professionals and digital marketers.

It offers a wide range of features and tools to help you understand how Google perceives and interacts with your website. However, this tool needs to provide more in-depth analysis. 

To use Google Search Console you have to verify ownership of your website. You can invite team members or collaborators to access and work on your Google Search Console property, allowing for collaboration. 

2. Linkody

Linkody is a backlink monitoring and management tool designed to help website owners, SEO professionals, and marketers keep track of their backlinks. It offers several features and functionalities to analyze and manage your website’s backlink profile effectively.

Linkody offers integration with other SEO tools like Google Analytics and Google Search Console to provide a more comprehensive view of your website’s performance.

The tool provides a user-friendly dashboard with clear visualizations and easy-to-understand data, making it accessible for beginners and experienced SEO professionals.

It’s important to note that the effectiveness of any Backlink Monitoring Tool, including Linkody, depends on the accuracy and comprehensiveness of its database. 

3. Linkio

Linkio is an SEO (Search Engine Optimization) tool designed to assist website owners, SEO professionals, and marketers in managing and automating their link-building efforts.

It focuses on helping users plan and execute effective link-building campaigns by providing various features and tools to streamline the process. 

It’s important to note that the specific features and capabilities of Linkio may evolve, so it’s a good idea to visit the Linkio website or contact their support team for the most up-to-date information on their tool’s offerings, pricing, and features. 

4. Majestic 

Majestic is an established and reputable SEO tool that specializes in backlink analysis and website exploration. 

SEO professionals and digital marketers gain insights into their backlink profiles, track their competitors, and make data-driven decisions to improve their online presence through Majestic. 

It is a valuable tool known for its depth and accuracy of the backlink database. While it offers a variety of features, it may not have the same breadth of tools as some all-in-one SEO platforms. 

Majestic’s pricing plans vary based on the level of access and features you require, and it’s widely used by SEO professionals and digital marketers to enhance their SEO efforts and improve website rankings.

5. Ahrefs

Ahrefs is known for its extensive backlink database and provides a wide range of features for analyzing backlinks, including detailed data on referring domains, anchor text, domain authority, and more. It’s often considered one of the most comprehensive backlink analysis tools available.

Ahrefs offers a robust keyword research tool that provides keyword ideas, search volume, keyword difficulty, and click metrics.

Ahrefs is used by professionals worldwide for various SEO tasks and is highly regarded in the SEO industry for the depth and accuracy of the data.

It is a subscription-based tool and its pricing plans vary on the level of access and features you require. 

6. Moz

Moz is a well-known and respected provider of SEO (Search Engine Optimization) software for Backlink Monitoring Tool. They offer a suite of tools and resources to help website owners, marketers, and SEO professionals improve their websites’ visibility and performance in search engines like Google.

While Moz Pro is a paid subscription service, Moz provides a range of free tools and resources that can be valuable for individuals and businesses looking to improve their online presence and SEO efforts.

Here are some of the Moz Tools to help in effective backlink monitoring.

  • MOZ Pro
  • MOZ Local
  • MOZ Link Explorer
  • MOZ Academy

7. SE Ranking

SE Ranking is a cloud-based SEO (Search Engine Optimization) platform that provides a comprehensive suite of tools and features to help website owners, digital marketers, and SEO professionals optimize their websites for better search engine rankings and overall online visibility.

Here are some key features and capabilities of SE Ranking:

  • Keyword Rank Tracking 
  • Keyword Research 
  • Website Audit 
  • Social Media Management¬†
  • E-Commerce SEO Tools 
  • SEO Reporting 

SE Ranking is suitable for both beginners and experienced SEO professionals. It offers a range of subscription plans to cater to different needs and budgets. 

It’s known for its user-friendly interface and comprehensive SEO functionalities, making it a valuable tool for improving search engine rankings and overall online visibility.

8. Open Link Profiler 

OpenLinkProfiler (OLP) is a free online backlink analysis tool provided by SEOprofiler, a company that offers various SEO tools and services. It is designed to help website owners, and SEO professionals analyze their backlink websites and gain insights into their link-building efforts. 

It’s important to note that while OpenLinkProfiler is a valuable free tool for backlink analysis, it may have limitations compared to paid backlink analysis tools in terms of the depth and freshness of its data.

Nevertheless, it can still provide useful insights into your link profile and help you make informed decisions about your link-building strategy. 

9. SEMrush 

SEMrush is a well-established and widely used all-in-one digital marketing platform that provides a wide range of tools and features to help website owners, SEO professionals, digital marketers, and businesses improve their online presence and performance.

Solutions for various aspects of digital marketing, including SEO, SEM (Search Engine Marketing), content marketing, social media, and competitive research can be done through SEMrush.

Keyword analytics is one of the strongest and most effective tools among other tools, with 10 Million users and the largest database that exceeds 25.5 Billion Keywords in Keyword Magic Tool. (SEMrush )

Offers a user-friendly interface and a wide range of features suitable for both beginners and advanced users. 

It is widely regarded as one of the top SEO and digital marketing platforms in the industry, and its data and insights can be valuable for improving online visibility and competitiveness.

Features And Functions Of Backlink Monitoring Tool  

Backlink monitoring tools come with a variety of features and functions to help website owners. SEO professionals and digital marketers track and manage their backlink profiles effectively. 

Here are some common features and functions you can expect from these tools:

1. Backlink Tracking 

Monitor changes in your backlink profile over time, including new backlinks, lost backlinks, and changes in anchor text. Receive notifications for significant backlink changes, such as sudden spikes or drops.

2. Backlink Analysis 

This analysis helps you evaluate the quality and relevance of your backlink. Backlink Monitoring Tools provide information about each backlink, such as the linking website’s main authority, page authority, anchor text, and more. 

3. Link Quality Assessment 

Monitoring tools often provide metrics and scores to assess the quality of each link. Helping you identify and disavow low-quality or spammy backlinks that may harm your SEO efforts.  

4. Competitor Analysis 

Some tools allow you to analyze your competitor’s backlink profiles. You can identify their top-performing backlinks and potentially uncover opportunities for your website.

5. Historial Data

Access historical data to understand your backlink growth over time. Also, historical data helps to not repeat the same mistakes as in the past. This data can help track the impact of SEO efforts or algorithm updates. 

6. Anchor Text Analysis

Anchor Text plays a crucial role in SEO. These tools help you analyze the anchor text distribution of your backlinks to ensure a diverse and natural linking pattern.

7. Backlink Discovery 

These tools help you discover new backlinks pointing to your website. They can crawl the web to find links from various sources, including websites, forums, blogs, and social media. 

8. Link Outreach And Building

Some advanced tools include features for link-building and outreach, helping you identify potential link-building opportunities and manage your outreach campaigns.


In conclusion, Backlink Monitoring Tools are essential for SEO and digital marketing. These tools provide actionable data and insights that empower users to make informed decisions about their link-building strategies and overall SEO efforts. 

Among various tools, it is crucial to choose the Tool that aligns with your specific needs, budget, and level of expertise in SEO. Regular monitoring and analysis of your backlink profile are essential for long-term SEO success. 


How do I monitor backlinks?

All-in-one SEO Software is known as SE Ranking with backlink monitoring functionality. It helps you assess the quality of links pointing to your website and ensures that your backlink profile remains healthy.

How do I track backlinks?

Tracking backlinks involves monitoring and analyzing the links that point to your website. To effectively monitor your backlinks and for link building, you can use Backlink analysis tools.

What are Tier 1 2 3 Backlinks?

The backlinks that are of the highest quality and most valuable backlinks in your link-building strategy are Tier 1 backlinks.

Tier 2 backlinks are links that are backlinks might come from web 2.0 properties, social bookmarks, forum profiles, or less authoritative blogs.

Tier 3 backlinks are even lower in quality and authority compared to Tier 2 backlinks.


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